Automotive Dealership Call Center vs. BDC: Which to Choose
Modern customers have more options to purchase a car than ever before. Customers can shop, compare, and even buy, completely online. Their car reminds them when it’s time for service, and they can make that appointment online, too. The customer experience can be a big competitive differentiator, and dealerships are scrambling to keep up with their customers’ needs. To manage the complexities of customer relations, many dealerships are turning to using one of two options: automotive call centers...
BCP Editorial
15 Aug 2023