Why Every Dealership Should Consider a Dealer Loyalty Program
Dealer loyalty, or dealership loyalty, is when customers keep going back to the same car dealership for purchases and services. It’s like sticking with a favorite store because you trust them and like their service. It’s a little bit different than brand loyalty in the automotive industry, which is when a customer is loyal to a particular manufacturer, for example, they always buy a Ford or a GM vehicle. With loyalty to a car dealership, they might not only have a favorite brand, but also...
BCP Editorial
17 Jul 2024