Matthew Belk featured in Dealer Magazine: How to drive up your contact ratio

Matthew Belk is featured in the January 2011 article of Dealer Magazine with tips on how to drive up your contact ratio. Belk’s extensive experience in the car industry in both operations, technology and theory make him a driving force for best practices in the auto industry. “You need to make a compelling case for the customer to not eliminate you and to respond to your overtures” says Belk in his article. Read more about this article on page DD 23 of Dealer Magazine.