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Autoawards.com is now
A part of better car people

Autoawards.com has changed its name to bcp loyalty™: an essential solution for successful dealerships

Your loyalty boost partner

A flexible customer loyalty marketing tool for automotive businesses, driving retention and 

referrals with unique, branded experiences that boost engagement and increase spend

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Attractive

rewards

BCP Loyalty merges real-time data with diverse rewards, creating custom incentives that build loyalty and make customers feel valued and eager to return.
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Local partner

vendors

Our 'Keep It Local' initiative partners with nearby businesses, offering customers distinctive benefits that support and engage the local community.

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Easy & Convenient Redemption

A seamless, user-friendly redemption process. Customers easily redeem their rewards via a streamlined app or website, while auto dealers benefit from automated, hassle-free CRM integration.
Drive loyalty

Being a part of better car people means joining the ranks of the leaders

4,500+
Dealer partners across the US and Canada
$25 bln
In sales made thanks to our dealership solutions
2 mln+
Service appointments booked with our tools
23 mln+
Sales leads reviewed

Boost Loyalty

& Referrals

Book a meeting to discover how to increase

customer referrals, boost sales, and enhance

your dealership's reputation.