Tap That Number--And Do It Fast with BetterCarPeople
What did your morning look like today? I am willing to bet that if you are an Internet or BDC Manager, you spent at least an hour answering and assigning internet leads from last night.
You know these leads are important and that timing is everything. If you catch someone at the height of their interest, the opportunity to sell is greater. That is why there are so many studies on the life cycle of an internet lead and the speed in which they should be responded to. Whether they are 3rd party, OEM, or website leads, they all have the opportunity to convert into sales if handled correctly.
We know you have to respond to those leads and answer them well, but do you know why? I constantly see these magical numbers stating how fast you MUST respond, but have you ever read the research behind them? I am a quantifiable gal and I need to see how people create these statistics.
Here is a short list of articles which describe WHY you need to respond to your internet leads quickly:
- If you contact a potential customer within an hour of receiving the lead, you are 7 times more likely to have a conversation with a customer than a lead which sat for an hour or more, and 60 times more likely than the lead that sat for 24 hours (Harvard Business Review)
- The odds of contacting a customer via phone decreases over 10 times after the first hour.
- After 20 hours, you will actually HURT your ability to make contact and qualify a lead. (Lead Response Management Study)
- Autoresponders actually hurt your chances of contacting a lead as well (Automotive News)
These are just a few of the articles I have read on how valuable internet leads are and how we are losing money daily by ignoring or incorrectly handling them. There has been much research done, and they are all pretty consistent regardless of when published or who published them.
Speed in response matters. Quality does as well. Fast and poorly done will not bring anyone running into your dealership.
Let BetterCarPeople help.
We have a new, innovative feature for our Overnight BDC (our 24/7/365, original, custom built response) called Tap That Number. We can help you not only reach your customer quickly, but do it in a consistent, professional, engaging manner that will make your sales and internet team look and perform like rockstars!
We provide an initial e-mail response within 10 minutes. This response is created by live people who address questions within the lead, include Evox images of the desired car, value propositions, and next-step directions.
Our response is mobile friendly. You can respond to the customer when you are on the sales lot or in the dealership. All from your phone.
Most importantly, we send you a copy of the response with the contact information for the lead. The customer's number is listed on top, and all you need to do is Tap That Number and call the customer. And the sooner you can call the customer, the higher your conversion rate.
We can respond as a single representative or as a specific salesperson--the choice is completely yours.
Regardless of when a lead comes in, we will respond to it with an amazing, personal, original e-mail that the customer will receive within 10 minutes. Then, we will provide you and your sales/BDC team with the same response and the phone number instantly so you know exactly what was going on.
All you need to do is Tap That Number and work your magic.
Aimi Gundersen is an Automotive Lead Specialists, Blogger, Speaker, Educator, and a Project Manager for BetterCarPeople. Aimi has her masters in communications and her doctorate in Higher Education and Adult Learning. Her life is dedicated to making people smarter, stronger, and more efficient in any capacity of work.