Friday Feature! Overnight BDC's Vehicle Intelligence

Every Friday, BetterCarPeople will highlight a feature specific to our technologies. We want you to know all the cool things we are doing here, but we also want you to know all that our technologies can do for you and your dealership.

 

OvernightBDC's vast library of vehicle value propositions and customized questions provide an informed response that keeps the customer engaged and responsive.

A good lead response is meant to do specific things: make the customer feel welcomed, answer questions, and bring the customer into a conversation. Overnight BDC does all of that for you...and more! We have a huge library of value propositions for most every make and model.  Our value propositions are specific and relevant--created to educate your customer and give them additional information on what they requested. If you have value propositions that you would like to circulate in the line-up, you can add them. If there is one you don’t like, we can turn it off. It is that easy to use and customize Overnight BDC!

We also have real people reviewing each lead to ensure it is correctly responded to. Our Quality Assurance Specialists will ask specific questions in the response based on the information given in the lead. If the customer states they have a trade in, we will ask about mileage. If the customer requests information on a truck, we may ask if they are interested in a towing package. The questions are meant to engage the customer and bring him/her into a conversation. We know that if a response is personal, the customer will be more likely to come in and meet you. Relationships sell, and we help build relationships.

The best part is that once you are set up, you don’t have to create this customized, original response every time. We do it for you. 24/7/365 or when you need us.

Give us a call or contact us if you have any questions about how to use Overnight BDC to its full potential!