Google Places is More Important than your Web Site

Changes in Google has made it imperative that you know how Places works

Google has recently made changes in search so that their business profile pages called Google Places shows as high as your own web site. You should expect that a great number of customers that plan to go to your web site will go to Places instead.

In this session you will learn:

  • To take ownership of your Google Places page
  • How to get customers to give you online reviews
  • How to create a Google Alert
  • How to use Google Places Analytics
  • What other profile pages you should pay attention to

Matthew Belk is an online change agent. He specializes in making complex issues simple.We have a no-nonsense approach that will leave you with the practical knowledge to do these items yourself or hold a vendor accountable to do them for you.

Matthew Belk is an automotive change agent. His job is to take sometimes complex technology and theory and communicate it in a way that will help sell more cars. He is chief of ideas with Better Car People, home of Overnight BDC where they find innovative, cost effective ways to help dealers navigate the online jungle. With over 15 years experience in the automotive industry, Belk draws significant knowledge from his 11 years with the Hendrick Automotive Group, one of the nation’s pre-eminent dealer groups. Charged with heading up Hendrick’s eBusiness initiative, in 2007 alone, Belk helped drive an unprecedented 27,000 e-business sales.

 

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