When you walk into a Ruth’s Chris Steak House, you’re after one thing, the STEAK. According to their website, their “perfected broiling method and seasoning techniques ensure each cut of USDA Prime beef arrives cooked to perfection and sizzling on a 500° plate—just the way Ruth liked it.” At Better Car People, we do the same, just not with steaks. Our handcrafted responses ensure each lead is delivered with the personal touch—just the way Matthew likes it.

Unlike Golden Corral, we don’t try to do everything. We, like Ruth’s Chris, focus on doing one thing really well. That one thing for us is a crisp and enticing internet lead response. As the great White Goodman from the movie Dodgeball once quoted, “We’re better than you...and we know it.”

OvernightBDC and BetterAppointments for OnStar are among the top internet lead response solutions for sales and service in the industry. Our initial response is like the first bite for your customers. They engage immediately, and come back for more.

While the quality of our products are comparable to Ruth’s Chris, our delivery method is more like that of Jimmy John’s. In other words, we’re fast, “Freaky Fast.” Jimmy John’s has your sandwich made and in the deliverers hand before you hang up the phone. At Better Car People, we answer leads in less than 10 minutes ( or before your customer leaves your website). Time is money, and we understand that better than most.

So here’s the thing: we cook it, deliver it, and you enjoy it. We take pride in delivering results, not just amazing blogs. We don’t lock you into long term contracts. And if you need to take a break because you can’t handle all the customers beating down your door, we understand and make it easy to quit. Seriously, it’s probably too easy. But we feel confident you’ll stay.

“...9 times out of 10 I get the reply email in my inbox where you have responded to the lead, BEFORE I get the actual GM Lead Email!! It’s AWESOME! Thank you guys so much! You have definitely improved our overall Internet Presence!”

Whitney Willis Snow, Certified Internet Director at Willis Automotive

Better Car People is pleased to announce that we have been recognized as a 2017 SmartCEO Corporate Culture Award winner. The Corporate Culture Awards celebrate 50 companies in Greater Charlotte that have successfully championed a positive, productive and performance-driven culture, and have worked with their employees to develop successful cultural practices. Better Car People will be profiled in SmartCEO magazine and celebrated at a high-energy awards ceremony on Tuesday, Feb. 7, 2017 at CenterStage@NoDa.

“The Corporate Culture Award winners have realized that running a company is more than head count and the bottom line. It’s about creating a place where creativity, energy and ideas are cultivated. Through this they are able to not only enhance performance and sustain their companies’ competitive advantages but also enrich the lives of those they employ and inspire them to make a greater impact on the world,” says Jaime Nespor-Zawmon, President of SmartCEO. “We’re honored to celebrate with the leaders of Charlotte’s top company cultures and recognize them for building true performance-driven cultures.”

The Corporate Culture Awards ceremony on Feb. 7, 2017, is an expected sell-out event where the leaders of Charlotte’s top companies will gather to mingle, celebrate and share stories about their collective successes. The event will kick off with a high-energy networking reception, complete with fun activities, including ping-pong, a putting green and a basketball shootout. Accompanying the fun is a video-packed awards ceremony that will honor the leaders of Charlotte’s top company cultures.

About the Corporate Culture Awards

The Corporate Culture Awards program honors companies that foster a creative, collaborative workplace culture to enhance performance and sustain a competitive advantage. Smart leaders understand that culture is a company’s greatest asset, driving performance and growth. What’s more, a successful culture is actively and intentionally cultivated and developed. Corporate Culture Awards winners will have championed for a positive, productive culture in their organization, and will have worked with employees to develop successful cultural practices. The final roster of winners will be chosen by an independent committee of local business leaders, profiled in SmartCEO magazine, and celebrated at a high-energy awards event.

About Better Car People

Better Car People is a group of automotive experts who have transformed the way dealerships operate through the use of digital technologies. Currently partnering with 1500+ dealers around the US and Canada, Better Car People provides dealership solutions for sales and service BDCs as well as internet lead responses.


Did you know that follow-up could be killing your close ratio? Find out how in this short segment with Matthew Belk, CEO of Better Car People.

Fighting a Losing Battle?

Email Marketing

So, there are two things I love in life--like really love. Music and Connecting with People.

Music is an easy one. I grew up listening to everything from Metallica to Van Morrison. From New Kids on the Block to Rob Base and DJ Easy Rock. (Now you  know how old I am)

Music has remained a constant passion, but connecting with people is getting more difficult. Mainly because we connect via email so much more than face to face.

How does that translate to how you sell cars?

Connecting with customers has become a battle of who can answer leads the fastest and whose emails are truly engaging.

The average person sends and receives over 90 emails a day to customers and clients, yet the open rate sits at about 22.08% with a click rate of 2.40%. (http://mailchimp.com/resources/research/email-marketing-benchmarks/)

If you are hitting those averages, that’s fine, but you always want to do better. There are 77.92% of potential customers who need to hear what you have to say.

So how do you increase your open rate with emails? What can you say in your message that will prompt them to respond and set an appointment?

When I spend a ton of time crafting exactly the right email, I get super frustrated when I do not receive a response. Was it the subject line? Did it not engage the customer?

Was it the message? The tone could be off, or maybe the content was just too much.

Or maybe I wrote it quickly and misspelled words and didn’t write it in a professional manner.

If you are tired of working really hard and getting less than awesome results with your emails, here are a few tips you can try that are proven to increase email opens, engagements, and responses. And some great songs to go along with them.

Things Can Only Get Better by Howard Jones

Let’s face it. Emails are sent because we are hoping to get the receiver to get back to us. They can reply to our email or give us a call, but we want engagement! That is generally the #1 result we are looking for when I hit send.

So why should a potential customer reply when I give them All. The. Information. All of it.

It is not the purpose of the email to give them the ability to make a decision if they want to buy. The purpose of the email is to get the person interested, create a reason to contact us, and then start building that relationship.

I worked with a brilliant woman who had an excellent formula for emails. You need to keep them short, simple, and to the point. She would repeat the following formula all the time: 5 sentences or less. Tell them why you’re emailing them, what you would like them to do, how to do that, and ask an engaging  question. That question is the most important part, because if you ask the wrong question, or ask it in the wrong way, you will immediately turn the customer off.

  • Stay away from questions that can be answered with a simple yes or no.
  • Ask open-ended questions that will start a conversation.
  • Keep questions towards the end of the email. That will prompt action.

Who are you? The Who

When you email your buddy at dealership, you can be informal and fun. If you are emailing a GM or a Dealer Principal, your tone should be more formal and business appropriate. That does not mean you need to be stuffy and boring, but appropriate.

There is a big difference between “What’s Up!" and "Good Morning, Jim."

Don’t Stop Believing by Journey

If you send one email and get no response, don’t give up! You will see the highest response rates with the first email, but persistence is key. It may take a few connections to get together, but you will never reach the customer if you don’t keep trying.

Here’s An Example

Here’s an example of a quick email to a customer I recently sent out:

Hi Joe!

You recently reached out to me because you wanted to increase your closing percentages on your OnStar leads. I would love to get together to review your processes, how you are utilizing BetterAppointments for OnStar, and see what we can suggest to boost those numbers.

When is the best time to connect?

You can either respond to this email with a good time, call or text me at the number below, or click on the Book Now button to book an appointment on my calendar.

I look forward to connecting soon!


Five Sentences, a question, a call to action.

And this works.

Let’s Talk About It

  • Are your emails in need of some TLC? What do you need to do to make them better?
  • If your response rate is low, what can you implement today that will help raise that?