Ignore This Advice, Ignore Your Customers

Just like Ferris Bueller says: “Life moves pretty fast. If you don't stop and look around once in awhile, you could miss it.”

You blink and you could miss some new, innovative way to sell, communicate, or close a deal. If you don’t keep up, you will lose out.

So, as life flies by and I take my daughter on college visits, (blink), I find myself with a little time to myself. What do I do?

Research articles on customer service and the automotive industry.

I live life on the edge…..Don’t be jealous.

As I searched the vast sea of automotive research, I found an overwhelming amount on mobile usage and automotive shopping. I’m not a fan of data for data’s sake, but these numbers are pretty impressive. They should definitely make you pause.

Here are a few facts that stood out to me (but did not shock me):

  • The average mobile campaign significantly outpaces online in ad awareness. (Source: DynamicLogic.com)

  • 35 percent of Edmunds unique site visits are mobile. (edmunds.com)

  • Adults spend 10.1 percent of their media time on mobile, but only .9 percent of ad spends are on mobile. (Source: eMarketer.com)

  • 73 percent of smartphone users say they used the mobile web to make a purchase instead of using an app. (Source: JumpTap.com)  Edmunds supports this data.

  • 70 percent of mobile searches lead to action within one hour. (It takes a full month for the same percentage of desktop users to catch up.) (Source: MobileMarketer.com)

  • 9 out of 10 mobile searches lead to action. More than 50 percent lead to sales. (Source: SearchEngineLand)


Are you thinking SLOW DOWN!?

I know this data dump could be  overwhelming, but we have two choices:

Ignore the information and keep doing as we have always done.


Use the information to move forward and capture more of the market.

Data changes quickly, so sometimes pivots feel like sprints. As new technologies emerge and disruptions are added, data grows, morphs, and develops into new, slightly different data. It is almost impossible to have “current” information, because current is a very fluid concept.  

Regardless, you need to think about how that affects the way we reach out, market, and talk to customers.  You cannot manage how you were managed and you cannot sell how you were sold.

It is time for some serious change.


A few points to take away from all this data:

Can we agree that mobile is not a fad?

One major takeaway is that customers are searching your dealership and looking for information on multiple platforms. Is your website set up for a multi-device experience?

If 81% of customers are doing research on their smartphone, and 70% lead to some form of action within an hour, you need to make sure you are meeting customers where they are. It is not enough to have a functional website, but you need a responsive one. One that provides the information they want without having to minimize to see the text or do the scroll of death to try and find the right margin.

Your website should be completely functional on any platform with any device the customer chooses to utilize.


Are you prepared for change?

We are creatures of habit in an industry that does not embrace change as quickly as others. The problem with that is our customers ARE changing, and we need to keep up in a manner they find inviting. That means we have to have multiple modes of contact, advertising, and selling.

Customers expect to have choices now, and we are more than capable of providing them. Texting, Chat, and Dealership Apps are the new kids on the block (maybe not NEW, but newer) and need to be discussed. One statistic I read today stated that texts get read in under 3 minutes. That is powerful, as long as it is not an intrusion for your customer. Dealer Apps are very cool, but you need customer buy-in. It can make your head spin trying to keep up.

You also must remember the legal issues with texting. Compliance is key with all communication. Currently, if your salesperson texts a customer without their consent, you could be fined up to $1200 a text.

No, thank you.

The one way to ensure you are covered is to text through your CRM if it allows. There is an automatic opt in request sent.


Let me give you some peace of mind.

There are some things--some tried and true methods--that are still effective. You can add any new approach needed, but these are three static forms of contact that must happen.

  • You must email your customer

  • You must get them on the phone

  • You must set an appointment

You are already doing this, right?

Then why do some dealerships not require phone numbers? The best way to sell a car is to get on the phone. Talk to the customer. Find out their needs.

Without a number, that can be pretty difficult.

I know people give fake numbers, but people also don’t always answer their emails. Requiring a number will not only weed out the tire kickers, but it will also make your leads stronger.

With all of this innovation and change, take comfort that there are methods you're already embracing. The interesting and exciting part is figuring how to weave the old with the new. How to incorporate apps or geo-fencing with what you know needs to be done. How to leverage video at your dealership so that people feel like they know you before they walk in the door.

Don’t abandon prior methods, but enhance them and make them even more effective. Do what you are doing, but add what you can one step at a time.

Master that, and then see if it works.

Because at the end of the day, it does not matter if it is cool, or funky, or cutting edge.

What matters is if it helps you reach more customers and sell more cars.


Let’s Talk About It:

  • What are you doing to move forward with technology?

  • Do you know how to protect yourself and your dealership by doing things the right way?

  • Are you compliant with your texting, messaging, and communications?

Automotive Marketing, Automotive Training, BDC, Sales BDC No Comments

How Buying a Car Made Me a Better Automotive Sales Trainer

Automotive training

Guest blogger and BetterCarPeople Product Manger Tiea Roper talks about her car buying experience and lessons that she has learned from the other side of the desk in this second part of her series.

At first, she thought the dealer was completely to blame. Now she understand how, as an automotive sales trainer, she also dropped the ball.

63 days.

That’s how long it took for us to finally purchase a vehicle.

Now that doesn’t include the prior 6 months of casually gazing at different vehicles on the road and thinking “hmmm, now that looks kinda cute!” Instead, I believe the clock actually started ticking when my sister took delivery of her new vehicle. Her process was much shorter, to the tune of about 4 days from when she decided she was buying until she drove it over the curb. Her short list of requirements included a reasonable trade in value, a specific monthly payment, and to be treated with respect.

The first dealer lost her business with the “great news” voicemail she received the very next day at work. When she returned the call his great new was “So what are you gonna do?!? You won’t be able to beat this deal.” Hardly great news and I believe at that point she took it as a challenge. On her way to pick up the return of her deposit she stopped at a different dealership, they gave her all three of her requests, so she purchased from them on the spot.

Lesson four: Stop the old school practices for new school customers

When I say new school, you may think, UGH those stinking Millennials and their new way of wanting to buy things! Not the case-- she is hardly a Millennial. Instead, she is simply a customer who has never attended a Saturday morning sales meeting, thinks the 10 steps might be a new hustle dance craze, and has never heard of the (insert any famous sales trainer) sales tactics.

It is not the customer's job to understand our antiquated process; it is our job to redesign it. As an industry, I feel like digital is taking over every conference we attend. We can’t seem to get enough SEO, SEM, Big Data blah, blah, blah, blah. You will spend hundreds of thousands of dollars this year getting customers to your store, but the salespeople will be ill equipped to engage with them. Congratulations!

After the first lackluster dealership visit, we re-grouped and turned back to the internet to focus on the vehicle and that list of must haves. There was a dealership about an hour away from home that seemed to have what we were looking for. Unlike my sister,  I knew what would likely happen and tried to play a game of hopscotch between the steps I would prefer to avoid. It’s like watching a horror movie and as the music intensifies you know something is coming, but exactly what and from what direction is not quite for certain.


There it is, not as bad as I expected, okay let’s keep going.

The salesperson was pleasant and seemed to actually enjoy what he was doing. He gladly exchanged the keys to the car for a driver's license and proof of insurance. Before getting behind the wheel, he did a quick overview of where everything was to ensure it was not only a comfortable ride but also a safe one.

Gas, check! Music, check! Better experience, check!

Upon returning to the dealership, the same game is under way. However, the vehicle fit the bill and the search was exhausting, so we were a little more prepared to lay it out on the table and get it over with.

“Please appraise our vehicle, factor that into the price of yours and include the 5yr-100,000 mile extended warranty. What are we looking at?”

In the end we received about $1,000 more for the trade than expected, the vehicle price was competitive and the warranty, well, that was still some unknown mystery that was not to be discussed outside of the F&I office. (Please refer to the above lesson four!)

It’s now 8:45pm; let’s keep it movin! We reached the final step in the process and at this point were satisfied with how everything came together. That would be until we get to the cost of the warranty.

Looks like the mystery was solved to the tune of $4,000.

“Hold on, excuse me, what?!?” I had a couple different quotes and know the price will range from $1,500 to $1,900 depending on dealer markup. I can appreciate that everyone needs to make a living, but ummm, not all at once, at our expense, today! There was a lot of back and forth before finally the price was adjusted to $2,195. She was sure to mention that she may lose her job over that price reduction and they make very little money on used cars! (gasp) Thinking back, I wonder if I should call to make sure she is okay.

Lesson Five: Are you just making a sale or looking for lifetime customers?

Customers are being sold for several hours (or for all you know months) before finally getting to the finance office for another sales pitch.

Products are not to be discussed before darkening that office because it’s better for the customer or better for the dealership? An extended warranty was important to us because we have always appreciated the peace of mind they bring. The F&I manager was willing to go for the gusto on the price of the warranty but never asked to schedule our first service appointment. You may think that’s not her job, but it should be!

Everyone has gone home for the night so there will be no service walk. We are not from this area and have never purchased this brand before. Had she just given a competitive warranty price and set up our first of what will become many service visits, we would be willing to make the hour drive to go to a place where we feel comfortable.

Instead we will find basic service closer to home.

Everything wrapped up a little after 10 pm. At that time of night no one is in the mood for demo, and everyone would just like to go home. We all did just that. It’s been a little over a week since taking delivery and we are adjusting to all the bells and whistles this vehicle has that our other one didn’t. Literally, there is a bell and light flashing all the time!

You know what would be nice? An opportunity to actually go back to the dealer during daylight hours and have someone make sure we are utilizing the vehicle the right way to maximize its full awesomeness. Instead, we will figure it out but other customers may instead complain for lack of understanding or just turn off all of the things meant to make the experience easy and return to what they are comfortable with.

Lesson Six: I have been training dealers too much like a dealer and less like a consumer.

The first 10 years of my automotive career was spent in the dealership, so I thought as a trainer it gave me the relatable edge that dealers could appreciate. Looking at it now I realize I allowed for too many excuses as to why their customer experience was average at best. The surveys that your customers receive after the purchase, well, they just don’t understand that they should give you all 5’s because well, just because. No, actually they gave you a 3 or a 4, which means you were not bad but you were not outstanding!

I should instead coach dealerships to stop trying to train customers that a mediocre experience is equal to amazing for us automotive folk and instead, good is piss poor and only outstanding will be tolerated!

Once you have had a good customer experience anywhere you rethink every experience after that.

Final note: The vehicle we purchased was my husband’s new vehicle. He knew that if he ever wanted me to split any part of any road trip, or more importantly, not endure grumbling from the passenger seat, my opinion was equal to if not greater than his own. Women influence about 80% of all car-buying decisions. Keep that in mind as you shake his hand first and let me know you sell cars not colors. Big data might suggest you start selling colors and options at a competitive price minus the games to be successful.


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Three Reasons Millennials Don't Stay at Your Dealership.

Millennials and Automotive.


We keep talking about millennials in the automotive industry as though they are a new disruption, but millennials are just the next generation rising up to purchase, work, and define the economic road for the very near future.


And we have been talking about them FOR-EV-ER.


So why are they so confusing to dealerships?


Because they are different and want different things than previous generations. People tend to manage the way they were managed, regardless of its effectiveness. So many want the magic pixie dust that will make millennials exactly what they want them to be: old school car guys.

That is just not going to happen.


There are some who are willing to work and work hard for commission, but the overwhelming numbers are stating that excess of money is not everything: job satisfaction and time with friends/family are equally important to this generation.

How do you keep millennials happy, focused, and working at your dealership selling cars, making money, and not quitting after two days?

It is all about culture.

So what kind of culture has your dealership built?

If you don’t know, that does not mean you don’t have a culture, it just means you have not developed it. Someone or something else has defined it for you.  And that is not what you want.

This is something you and all employees should know, feel, and then extend to customers. Your dealership culture is what will keep your employees happy in their job and customers coming back to your dealership.

There are three cultural indicators that will help diagnose if you have a culture millennials will thrive in, or a culture they will run from.


When you hire, do you know the skill set you are looking for or are you just blindly hiring to fill a position?  First, know what you want out of the person filling the position. Then articulate that information so that they can see concrete aspects of the job that must be completed, or numbers that must be met as a benchmark for success. It is safe to say that the majority of people want to be successful in their career, but it is hard to be successful if you don’t know what is expected of you.

The more specific you are in hiring, the better you can measure success. And the better you can measure success, the better you can remediate, train, and assist your team to be the best they can be.

Now that you know what you want, know WHO you want. You cannot hire someone for a new position when they have been fired two times before.

Three strikes and you're out.

And just because Thom is young and constantly on his phone does not mean he is technology savvy. It just means he is dependent and will mostly likely have no clue how to perfect your CRM process. Or your printer.

You may have to hire outside of your current staff when looking at managerial positions, and that is okay, too. Fresh eyes can bring new insight into stagnant departments.

So, to recap: know what skills you want, know exactly what you want out of the position, and then hire for the position, not just because they seem like they would work.


Now that you have hired the right person, how do you help them to be successful? Because, if you are in any type of management position, it is part of your job to give your team the tools to be successful.

You must train them. Train them in the best practices so that there is no confusion and few bad habits formed early. That means you will have to know the best practices and be ready to enforce them.

If you are not overly excited to train, or don’t have the time, there are a few really good trainings out there (both online and face-to-face) who will tailor your trainings for you and provide a great coach to implement the trainings.

Just remember, you cannot expect what you don’t explain. I am the worst mind reader, and I consider myself pretty good at reading social cues. No one should have to mind read their job description.  

Provide them with the tools for success. The more successful your team is, the more successful you are!


This may be the most difficult of the three to discuss, because this involves the biggest shift in dealership behavior and management.

No one wants to work from 9-9 every day.

No One.

Millennials value their personal time, and dealership hours will wear them out and cause a higher turnover rate than already experienced. Start to think outside of the box in regards to hours and schedules for employees. Between split shifts, to earned time off, to more concrete dealership hours, you can get millennials to not quit if you can adjust this one aspect. Again, more money is always nice, but not at the cost of having a personal life, and that is one major factor with millennials.


Take Away:

  • Small changes in thinking and implementation can increase employee retention--especially millennial retention.
  • Look at more creative scheduling. This will benefit everyone, not just millennials.

  • Training is not an option, it is a necessity. Make sure you are training your team for success.

Let’s redefine this conversation from fact finding to actionable ideas. Millennials are here, they are working, they are buying, and they are defining the marketplace. We know this and we know who they are.

Now let’s change.

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I didn’t know buying a car really could suck this bad!

Guest Blogger, Tiea Roper, shares her latest experience trying to purchase a car. Tiea has been in the automotive industry for over 15 years in many capacities, including in the dealership, as a traininer, and her current role as Product Manager at Better Car People. 


When you work in the automotive industry, you just seem to have selective memories of how this game is played when it’s you in the customer seat.

My last few vehicles were purchased new, where I worked, at the best price possible, and, well, the make was already decided for me.

By decided I mean “Highly recommended” if I liked where I was gainfully employed anyway. I put in my dealer trade request that went a little something like this…

Me: “I would like to have it in black with a sunroof or maybe that cute mocha color I’ve been seeing!”  

Jim: “No trades! Have you checked our inventory for something similar?”

Me: “Hmmm well anything but red, I am pretty sure I hate red and it must have a USB port!”

Jim: “Nope, not available”

Me: (sigh)” I will take what we have then! UGH”


Looking back it may appear as if that selective memory thing has kicked in and I remember it being a little easier than it really was. Either way, fast-forward 6 years and 2 paid off vehicles later. We have a couple of teenagers who seem to have stolen the ability to have the front seat in a somewhat comfortable position without hearing “Moooommmmm really?!? You’re breaking my legs with your seat!” (Side eye, dramatic much?!)

The planning begins:

The new vehicle will be a 4WD SUV with space for 7 that is nicely equipped. It will be pre-owned and for that reason we will factor in the cost of an extended warranty. The Make and Model is open to debate but other factors like colors and dealership distance from our home are not an issue. Holidays are approaching quickly and most every weekend is full with one thing or another, so getting this completed sooner rather than later would be ideal. Mainly before I change my mind and then it will wait until spring!

The research begins:

The evenings become filled with Google searches to first narrow down the list of SUVs that we will have to choose from. After that, a crash course on the packages and options available on each to ensure all of the needs are covered. To date, I am not sure how I have lived without a heated steering wheel. Pretty sure that is a need! Dual panel sunroof, oh, and heated seats in the back. What if I have to sit back there for some reason! Totally a need!

 Let’s start shopping!

Lesson One: There is a difference in shopping and buying.

Customers shop online everyday! I’m reminded of my habit by the disturbing amount of emails that let me know I have left something in my cart. Its pretty safe to say that feature was not created just for me. There is an art to putting it in the cart, continuing to research and making sure you feel the deal is worth it before completing the purchase.  Your customers are shopping your site but are not always ready to buy TODAY. They will buy when the stars align for them. Try to remember it’s not always about you.

With the basics covered it’s time to start searching and comparing prices. You heard that right, PRICES and COMPARE in the same sentence. (GASP-no she didn’t)

It didn’t take long for the excitement of a new vehicle to be replaced by feelings of uneasiness. There were so many options within a couple thousand dollars of each other. How will we know we are getting a good deal? It will be highly disappointing to later find out we paid too much and didn’t get all the options that I needed. I can’t ignore the smoke and mirrors of the “eprice”, “was vs. now” “anniversary pricing” and lots of other things that seemed to muddy that water.

To narrow down the list we have to begin asking a few dealers for additional information.

Lesson Two: For goodness sake please read the request and respond!

I considered an alias email address to avoid tons of emails that I thought would come from a persistent salesperson. Negative ghost rider! I was lucky to get the email response back at all but when I did you can rest soundly knowing it had nothing to do with what I asked. Your Internet department is not a set it and forget department. Inspect what you expect! When you review your leads if notice any of them are mishandled you are leaving money on the table! You are making it easy for customers to deselect you.

No more informed than I was before giving out my email address to 5 dealerships we grabbed the kids and decided to go to a dealer and get behind the wheel. By chance it was not one that I inquired with.

Lesson Three: Please don’t kill my vibe!  

There is nothing like seeing an underwhelmed salesperson or group of salespeople standing in front of the dealership when you pull up. When the gentleman halfheartedly walked over and asked, “What can I do for you?” I actually wanted the opportunity to pass on him in hopes that the next one would have a little more va-va-voom about themselves. Reluctantly I explained they had a vehicle that we would like to drive. He pulled it around, got in the back seat and told us the route that we would be taking. (Ding, ding, ding) You guessed it! That sound would be the low fuel notification just to make sure instead of enjoying the vehicle we concentrated on not running out of gas. With “Captain kill the fun” in back seat there would be no loud music, dancing or reciting of inappropriate lyrics to any of my favorite songs so that I could feel that this one was a great choice.

Upon returning to the dealership we would be held hostage for about 40 minutes playing the “what is it going to take for you to take this home today game”.  The rules of the game were as followed:


1.     The price is as low as it is going to be; did you notice all the markdown tags in it?

2.     I cannot quote you a price on the warranty because there are just so many.

3.     Everyone is trying to sell this one today, you have been warned.

4.     In order for me to speak to my manager on your behalf he needs to know your serious


I was hungry, so we left.


Working in Charlotte this week has put the search on hold until I return. With Halloween we are going to be busy this weekend. Happy Halloween everyone!

That leaves us with 5 evenings before we leave for a pre planned road trip. That trip will either involve a brand new to us vehicle or the search will continue……...


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New VP of Sales: Better Car People

Better Car People Appoints New Vice President of Sales

Automotive Technology Company Continues Expansion and Growth



Monroe, NC - Better Car People (bettercarpeople.com) announced today that Lloyd Hecht has joined the Better Car People family to further develop their growing sales team.  Lloyd Hecht comes with a wealth of experience from within the Automotive Industry. He spent the last four years at Contact At Once, where Lloyd started as the Director of Business Development and became the Sr. Director of Dealer Sales in 2013. Prior to Contact at Once, Lloyd was with AutoTrader for ten years where he served as a consultant, sales trainer (including sales management),  and was VP of Sales for the Western Division. In his last two years, Lloyd moved to corporate headquarters and worked in both Sales and IT Operations along with the Product Group.


Lloyd has been in the automotive space for 38 years and has spent time in dealerships working in Sales Management and F&I. He also owned his own aftermarket business for 10 years selling both electronics and paper products.


Lloyd joins Better Car People to help continue Better Car People’s recent success providing internet solutions to dealerships across the US and Canada.  Lloyd comments “I am excited about the opportunity to become part of a young, energetic, creative, company that is growing rapidly. I am also looking forward to working with and being part of a leadership team that is so well respected in our industry.” His desire while at Better Car People is to “ grow the revenue of the company and develop others to become successful future leaders in our industry, while helping innovate the direction for the long term plans of BCP.”



Jeff Gaul, Chief of Staff at Better Car People, said “Lloyd’s wealth of experience and industry knowledge has already made him a key addition to the Better Car People family. His ability to lead, connect and educate has increased the confidence and production of our sales team. I’m confident that Lloyd will play a key role in the growth and development of BCP.”



About Better Car People


BetterCarPeople is based in Monroe, NC. Our mission is to empower dealerships to continuously improve. BetterCarPeople is known for their industry leading products Overnight BDC and BetterAppointments for OnStar.

Overnight BDC currently answers leads for over 1,000 dealerships nationwide 24/7/365.

BetterAppointments for OnStar responds to every OnStar lead that comes into your system and allows the customer to set appointments and choose additional services.



Better Car People

Aimi Gundersen, Public Relations



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Millennials and Automotive: We Got It All Wrong

Millennials and Automotive: We got it all wrong!

Millennials and Automotive: We got it all wrong!

Why are millennials such a hot button issue?

Because we have over-analyzed, over-researched, and misread habits and purchasing power.

Two major pressure points when looking into this seemingly dichotomous relationship are millennials as buyers and millennials as employees.

Millennials as buyers:

From 2010-2013, research stated that millennials had no desire to puchase vehicles. Actually, they hate cars.

          Just give them a bike.

And black rimmed glasses.

And a really cool beard and possibly a cat.

That is all they need.

In 2015, we know this is not true. Maybe they were just waiting to acquire some of their own money (which they have.) Maybe they were saving for the car with all the eco-friendly components they desired (which they buy).

The Numbers:

27%--the increase in millennials purchasing cars from 2010.

76.8%--the employment rate of 25-34 year olds. They have the $$$ to buy cars.

50% of all millennial car purchases are smaller, greener cars.

So, I guess we were off the mark with millennials. They ARE buying. They do like cars (maybe not as much as the boomers, but they like them nonethe-less). And very quickly they will be the biggest economic factor in the industry. Millennials are not the enemies, but our best customers.

Does that mean that we were off the mark with our employee stereotypes as well?

In short, Yes.

Millennials as employees:

There are many facets to the topic of millennials as employees that can be discussed. Today, we will focus on one: work ethic.


Millennials are lazy


They have different work habits and motivations than their predecessors. Millennials are not motivated by a commission pay structure. Commission means indefinite hours, indefinite wages, and an indefinite schedules. While commission used to mean the potential of more money, that does not resonate with millennials. Millennials value time. Personal time. Time with friends. Time with family.

If that means they will have a set salary that may be less than they would make with commission, that is fine.

Some see this difference in pay structure as laziness on their part. They don’t want to have to work hard to make money.


They don't want to have to work all the time to make money they will not be able to enjoy. It is that simple. Quality of life is just as important as excess in the bank account.

Also, millennials are loyal.They could possibly be the most loyal employees you have if you know what is important to them.

The Numbers:

2030: The year when Millennials with make up 75% of the workforce

26%: number of millennials who will leave within a year without shedding a tear if not satisfied in their position.

52%: the percentage of millennials who want a mentor to help guide them to do their job well and to provide guidance for next steps.

58%: the percentage of millennials who think communication is the most important trait of a leader.

So, millennials can be great employees--if you know what motivates them. And it may not be what motivated/motivates you. Are you ready to shift your thinking and adjust some of your practices?


Take Away:


  • Millennials are buying cars. The world is not ending. They are actually buying pretty nice, expensive cars. Yay.
  • Millennials are really smart, educated employees. Know what is important to them and you will have a loyal team. Ignore what is important to them and you will have an endless stream of people coming in and out of your dealership.








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Digital Dealer 19: Vegas Style

Guest blogger Aimi Gundersen takes a moment to recap her experiences at Digital Dealer 19.


As I waited for my Red-Eye out of Vegas at 12:40 am, I had a little time to ponder my experiences at Digital Dealer 19. This was my second DD, and my first time presenting. It was exciting, exhausting, and invigorating. Digital Dealer is that shot in the arm to get you motivated and stay on top of this ever-changing industry.


To say that Digital Dealer 19 was a success would be a huge understatement. Thousands of people gathered in Las Vegas to discuss current trends, issues, and best practices in the automotive industry. (And possibly win a little money on the side.)

We (Better Car People) loved talking with everyone who stopped at the booth or went to see Tiea Roper and my presentation on Retention, Culture, and Customers. And we are looking forward to continuing those conversations!

I tried to whittle down our whirlwind time, but here are my Top Takeaways from DD19:


Great content from Industry Leaders:

There were over 100 speakers discussing everything from SEO, Social Media, and Digital Marketing to Millennials, to Best Practice with Processes on both the sales and Fixed Ops side. There was literally something for everyone, and all could find something of value to bring back to the dealership.

Grant Cardone led off the conference with his keynote on Social Media. Famous Rhoads, from AutoNation, closed us out with a discussion on meeting customer expectations. In between were engaging panel discussions with industry leaders such as the dynamic duo of Jennifer Briggs and Bobbie Herron discussing Digital Marketing with Shaun Raines and Greg Gifford of DealerOn.  


Access to cutting edge technologies and best practices:

Right when you think you know most everything going on in the industry, there are new technologies evolving to meet the ever changing needs of the consumer. Walking around vendor ally was like walking through a maze of innovation and best practices. There were tons of vendors ready to talk about their products and how they help the industry. There was definitely a focus on Digital, with lots of buzz about managing your social media and online presence.



The networking was unbelievable. I have only been in this business for about 2 years, and I met more industry leaders--and had more conversations with industry leaders, than I could have imagined. They were welcoming, intelligent, innovative, and ready to share their knowledge. These connections are invaluable, I learned things to put into play immediately. Absolutely loved it.



Sometimes it is hard to justify time out of the dealership/office. But when that time is used to educate, better oneself, and get incredibly motivated, it is worth it. Make sure to check out the next Digital Dealer--get it on the calendar and plan to attend.






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