Better Car People | AI Power. Human Expertise. Your Better Dealership Engine.

Better Car People. Where Smart
Technology Meets Real Connection.

One Sales Engine.
Every Opportunity Covered.

Better Sales Engine Built to convert leads to appointments. Designed to scale. Backed by automotive professionals.
Integrates AI, people, and processes into one modular platform—covering every aspect of the sales journey from first
engagement to sale. The complete automotive sales engagement solution from Better Car People.

Automation that brings more
customers, and more profit,
into your service lane.

The Better Service Engine is a modern fixed ops growth platform built to convert opportunity into revenue—without overwhelming your team.
Whether it’s responding to a connected car alert, handling every inbound call, converting declined ROs, or activating aging customer lists,
the Better Service Engine ensures every lead is worked, every appointment is captured, and every bay is filled.

BOOST SERVICE PERFORMANCE WITH BETTER SERVICE BDC

Better BDC for Better Results. From scheduling to overflow support, our expert agents handle your service calls 24/7—boosting CSI, appointment show rates, and advisor efficiency.

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ANSWER EVERY CALL WITH SERVICE AI

Never miss another service call. Brooke, our AI voice assistant, works 24/7 booking appointments, managing overflow, and delivering exceptional customer experiences.

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DRIVE SERVICE REVENUE WITH SERVICE CONNECTIONS

Convert in-vehicle alerts into booked appointments within minutes—automatically, accurately, and without burdening your team.

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Unlock Expert Training &
Boost Your Customer Retention

Harness the power of expert training to enhance customer engagement, increase retention,
and skyrocket dealership revenue, as well as encouraging loyalty with benefits that set your dealership apart.

Revolutionize Your Dealership with Masterclass

Join us for three days at our Charlotte training facility and master digital-first retailing, consultative selling, and AI-driven customer engagement. Powered by Proactive.

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Elevate Your Team Anytime with Virtual Performance Coaching

Access on-demand, personalized video coaching and live sessions focused on lead management, CRM optimization, and real-time performance improvements, no office visit required. Powered by Proactive.

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Boost Your customer retention with Loyalty

Keep customers coming back - and spending more - with marketing tools that drive loyalty and referrals.

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More Dealership Solutions That
Work in the Real World

Our tools aren’t just software—they’re complete solutions designed to solve the problems your dealership
faces every day. From AI-powered lead response and follow-up, to inbound service call handling, to loyalty
programs that actually get used—we help you grow where it matters most.

REACTIVATE LOST LEADS WITH Sales Campaigns

Let our expert agents revive your old leads, conquest lists, and equity opportunities—without burning out your sales team.

REACTIVATE LOST LEADS WITH Sales Campaigns

Let our expert agents revive your old leads, conquest lists, and equity opportunities—without burning out your sales team.

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RECOVER LOST APPOINTMENTS WITH SERVICE RE-ENGAGE

Convert no-shows, abandoned bookings, and quiet drop-offs into completed appointments—without lifting a finger.

RECOVER LOST APPOINTMENTS WITH SERVICE RE-ENGAGE

Convert no-shows, abandoned bookings, and quiet drop-offs into completed appointments—without lifting a finger.

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Convert service customers into sales leads with Service to Sales

We connect with service customers on-site, setting sales and trade appointments to maximize conversion opportunities.

Convert service customers into sales leads with Service to Sales

We connect with service customers on-site, setting sales and trade appointments to maximize conversion opportunities.

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OPTIMIZE PERFORMANCE WITH BDC INSIGHTS

One dashboard. All your data. Full visibility into BDC results—no more spreadsheets or guesswork.

OPTIMIZE PERFORMANCE WITH BDC INSIGHTS

One dashboard. All your data. Full visibility into BDC results—no more spreadsheets or guesswork.

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Transform Your Dealership with a Total Store Assessment

Pinpoint what’s working, what’s not, and what’s next through a full-scale diagnostic covering lead management, operations, and customer journeys.Powered by Proactive.

Transform Your Dealership with a Total Store Assessment

Pinpoint what’s working, what’s not, and what’s next through a full-scale diagnostic covering lead management, operations, and customer journeys.Powered by Proactive.

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Elevate Your Team with Onsite Training Excellence

Bring expert Performance Coaches directly to your dealership each month for hands-on coaching, process implementation, and continuous skill building that drives real results. Powered by Proactive.

Elevate Your Team with Onsite Training Excellence

Bring expert Performance Coaches directly to your dealership each month for hands-on coaching, process implementation, and continuous skill building that drives real results. Powered by Proactive.

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REENGAGE LOST CUSTOMERS WITH SERVICE CAMPAIGNS

We reconnect with your inactive service customers so your bays stay full and your team stays focused.

REENGAGE LOST CUSTOMERS WITH SERVICE CAMPAIGNS

We reconnect with your inactive service customers so your bays stay full and your team stays focused.

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WIN BACK LOST LEADS WITH SALES RE-ENGAGE

We detect when a lead drops off and step in instantly with personalized outreach to bring them back.

WIN BACK LOST LEADS WITH SALES RE-ENGAGE

We detect when a lead drops off and step in instantly with personalized outreach to bring them back.

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BOOK A MEETING

CONNECT WITH INDUSTRY-
LEADING INTEGRATIONS

Why Dealers Choose
Better Car People

Adaptable
by Design

Use what you need, add what you want. Each solution integrates with CRMs and existing workflows.

AI + Human
Advantage

Speed meets empathy. Our hybrid model ensures fast replies and meaningful engagement.

Dealer-Centric
Customization

Tailored to your store’s people, process, inventory, and brand voice.

Proven
at Scale

Thousands of rooftops. Millions of leads handled. One mission: help dealers win.

Our clients say it best

BCP's support is like none other that I have experienced. It's a low maintenance partnership, but at any time if there's an issue, they reach out to me first. The proactive support is essential!

Jessica Lauman

Better Car People is always on point. We never have to worry about leads not getting answered, and their reports are easy to read.

Volkan Bulakbasi

I absolutely love getting my list generated from Better Car People because it is so much easier to work from. Very well organized. Helps me to follow through each day.

Heather Harper

Better Car People have been great. Increased owner loyalty!

Neil Lester

Our Ford Direct secret shops have improved greatly, with some scores over 100%!

Heather Carlton

I have been with Better Car People for 5 years, and they treat my customers with respect and meet all of GM's criteria for answering customers quickly and correctly.

Troy Bowman

Better Car People is nice to have for a quick response.

Rachel Lette

Don’t Let Opportunities
Slip Away

The right mix of AI and human expertise can transform your
dealership’s sales and service performance—starting now.

Book a meeting

industry insights for you

Learn more about customer behavior within the automotive industry and

see how tech can impact it!

Article

4 Aug 2025

What are the Best AI Solutions for Dealerships?

READ ARTICLE

Article

28 Mar 2025

Automotive Consulting: What It Is and When You Might Need It

Read Article

Article

21 Mar 2025

Transforming Customer Support with AI-Powered Automotive Answering Services

Read Article

View all

Better Sales Engine Powered by Better Car People.

Better Sales BDC

Sales AI

First Response

Sales Campaigns

Sales Re-engage

BDC Insights

Service to Sales

Better Service Engine Powered by Brooke.

Better Service BDC

Service AI

Service Connections

Service Campaigns

Service Re-engage

Better Training & Retention Engine Powered by Proactive.

Better Training

Masterclass

Onsite Training

Total Store Assessment

Virtual Performance Coaching

Loyalty

Why Better Сar People

About Us

Customer Stories

Our Integrations

Learn

Where AI Meets Human Expertise

Outsourced Automotive BDC

BDC Training

Equity Mining in the Automotive World

Automotive Dealership Consulting

Industry Updates (Blog)

Connect

Customer Support

FAQs

Careers

Better Sales Engine Powered by Better Car People.

Better Sales BDC

Sales AI

First Response

Sales Campaigns

Sales Re-engage

BDC Insights

Service to Sales

Better Service Engine Powered by Brooke.

Better Service BDC

Service AI

Service Connections

Service Campaigns

Service Re-engage

Better Training & Retention Engine Powered by Proactive.

Better Training

Masterclass

Onsite Training

Total Store Assessment

Virtual Performance Coaching

Loyalty

Why Better Сar People

About Us

Customer Stories

Our Integrations

Learn

Where AI Meets Human Expertise

Outsourced Automotive BDC

BDC Training

Equity Mining in the Automotive World

Automotive Dealership Consulting

Industry Updates (Blog)

Connect

Customer Support

FAQs

Careers

ADVANCED AI TECHNOLOGY. TRUSTED PARTNERSHIP. PROVEN RESULTS. YOUR BETTER DEALERSHIP ENGINE.

Better Car People. Where Smart Technology Meets Real Connection.

One Sales Engine. Every Opportunity Covered.

DRIVE MORE APPOINTMENTS WITH BETTER SALES BDC

CLOSE MORE DEALS WITH SALES AI

FIRST RESPONSE INSTANT. ON-BRAND. COMPLIANT.

Automation that brings more customers, and more profit,into your service lane.

BOOST SERVICE PERFORMANCE WITH BETTER SERVICE BDC

Better Sales
Engine
Powered by Better Car People.

Better Service
Engine
Powered by Brooke.

Better Training &
Retention Engine
Powered by Proactive.

Better Sales
Engine
Powered by Better Car People.

Better Service
Engine
Powered by Brooke.

Better Training &
Retention Engine
Powered by Proactive.

ADVANCED AI TECHNOLOGY. TRUSTED
PARTNERSHIP. PROVEN RESULTS.
YOUR BETTER DEALERSHIP ENGINE.

Better Car People. Where Smart
Technology Meets Real Connection.

One Sales Engine.
Every Opportunity Covered.

FIRST RESPONSE
INSTANT. ON-BRAND. COMPLIANT.

Automation that brings more
customers, and more profit,
into your service lane.

Unlock Expert Training &
Boost Your Customer Retention

More Dealership Solutions That
Work in the Real World

CONNECT WITH INDUSTRY-
LEADING INTEGRATIONS

Why Dealers Choose
Better Car People

Adaptable
by Design

AI + Human
Advantage

Dealer-Centric
Customization

Proven
at Scale

Don’t Let Opportunities
Slip Away